Empowering brands. With design that touches heart and mind.

I’m a Senior Art Director and Designer based in Germany. My work bridges ideation, concepting and design with a social impact at the forefront.

I build brands, campaigns and visual experiences in the fields of culture, tourism, tech, sports, lifestyle, entertainment, food and beverage.

Expertise

Art Direction
Brand Design
Brand Identity
Brand Strategy
Brand Architecture
Campaign
Claim / Naming
Design Concepts

Design Guidelines
Design Systems
Editorial Design
Employer Branding
Packaging
Photo Direction
Social Content
Sustainability Branding

AI Tools for Designers

Creative.

Collaborative.

Hands-on.

Creative. Collaborative. Hands-on.

Picture of Kristina Kulzer, Germany based Art Director and Designer

Brand Sustainability?
Design Systems?
Brand Campaings?

Work Examples